You saw them first here a few weeks ago, when the Baselworld fair was taking place. Today, Dior VIII Montaigne, the new Dior timepiece, and the new incarnations of the Dior VIII Grand Bal are the stars of the House’s new watch campaigns.
Timepieces with pure, architectural lines, with couture and precious details. In the style of the dresses and suits designed by Christian Dior, and from which they take their inspiration, they’re an exaltation of the rarest materials and the most stunning creativity. Unsurprisingly, in the new Dior Horlogerie campaign, they are perfectly capable of dressing up the woman wearing them, wrapping the wrist in a touch of timeless elegance.
It’s no accident that the new horological creations Dior VIII Montaigne and Dior VIII Grand Bal express the allure of a precious wardrobe. With their sharp design inspired by the emblematic Bar suit, they were conceived to be worn at any time, for any occasion. An indispensable accessory for active women, with a steel, rose gold or alligator strap, Dior VIII Montaigne comes in Christian Dior’s favourite colors, gray and pink. In its diamond-trimmed version, it looks like it’s gotten all dressed up to twinkle through the evening hours. And for party nights, Dior VIII Grand Bal exhibits all the magnificence of a colorful sunray-pleated skirt, with its rotor, placed in front of the dial, swinging over and back to the rhythm of the dance.